Make It Work With The Media

Objectives:

• Introduce participants to the fundamentals of good media relations
• Help them to prepare for opportunities involving the media
• Practice one-on-one interview skills

By the end of the day participants should:

• Know what reporters look for
• Identify their organisation’s potential news stories
• Know how to communicate using key messages
• Be able to prepare effectively for media opportunities
• Know the basic skills of conducting effective interviews
• Know how to handle tough questions

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